Jack Peters

Years of experience: 33+

Expertise: Virtual Chief Marketing Officer | Marketing Strategist

Virtual Chief Marketing Officer 

Time & Money Saver

Time is your most valuable asset.  We offer you the tools, talent and expertise to strongly improve your business health, while spending 1/3 of the expense of a traditional full-time Chief Marketing Officer. 

When businesses can't afford a full-time marketing officer, Your Virtual CMO achieves higher level goals with a direct impact on your bottom line.  You can be more successful in an ever-changing sales and marketing environment.

Our Experienced Team

Your Virtual CMO

Managing Partners

Jack and Lisa Peters are partners in life and partners in business for more than   30 years.  As iron sharpens iron, so we have sharpened each other's skills in content marketing, relationship marketing, business management, and sales promotion to best serve our clients and their targeted audiences. 

We've worked for mid-size companies like ScorePAD NOW in innovative sports technology, to EmBIO Medical Center in IVF fertility treatments, to Fortune 500 companies like M&M/Mars, Procter & Gamble, Coca Cola, Wrigley Company, Revlon, S.C. Johnson & Son ,K-Mart, Walgreens, Sonric's and many more.

Lisa Peters

Years of experience: 32+

Expertise: Content Writer | Marketing Communications | Campaign Execution

Need a Sounding Board?

When everyone looks to you for direction, who do you talk to when you want to bounce ideas around?  Who pushes back or tells you when your “cool idea” is a huge distraction? This is an ideal fit for Your Virtual CMO.  We help make you a stronger business leader.

Your Virtual CMO

We help you scale your business.  Fill in holes in your marketing expertise.  Follow up on leads you don’t have time for.  Be your "feet on the street."  Build your business and tell your story to new audiences.  Or, do other things you hate to do or don’t have in your skillset.  Your Virtual Chief Marketing Officer can help, and at a fraction of the cost of a full-time hire. 

Over 35 years ago as a teenager, I started my career in retail sales at the venerable Sears Roebuck & Company.  In college as an advertising major, I continued to hone my sales, marketing and advertising skills through jobs and paid internships in radio and publication marketing and advertising.  After college, I worked in newspaper advertising sales and retail sales, eventually opening up my own successful sales promotion/marketing communications company in Chicago in 1989, working with local businesses and Fortune 500 companies across the globe.

Why Hire Your Virtual CMO?
  • We offer you the ability to hire a team or  individual at a fraction of the cost to retain someone in-house.
  • Our team is specialized across various marketing disciplines and can formulate a marketing program with an interdisciplinary approach.
  • We focus on improving and building up your business by handling the essential marketing and sales functions.
  • We offer a fresh perspective and collaborate with you to develop your brand story, increase sales, and position you as an expert in your niche.